Lead Market Research & Analysis

$130,700 - $196,100/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

At AT&T, we're redefining the future of connectivity. Our core mission is to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. We invite you to join our team and bring your bold ideas, supporting and transforming our business across various areas such as marketing, finance, and more. The overall purpose of this position is to support AT&T Communications' key priorities in 2024 and beyond, which include accelerating performance in growth areas such as business wireless and fiber. The power of data-driven insights has never been more crucial as our customers continue to transform their businesses using the latest market trends and positioning to make informed strategic decisions that outpace competitors. This role is responsible for providing comprehensive market forecasts, insights, and analysis of industry trends that support Business Wireless products, including Smartphones, Feature Phones, and Data Devices. The analyst will acquire raw information and data to analyze market conditions, research, curate, and develop information to analyze current and future products, trends, and penetration strategies. Research may involve analyzing the company's markets, competition, and product mix to evaluate product market share and forecast. The analyst may utilize statistical and data mining tools along with large datasets, presenting results to leadership and product/marketing organizations. This position also provides consultation to all levels of marketing on identifying marketing opportunities and aids in assessing departmental opportunities for improvements in marketing information.

Responsibilities

• Act as an industry subject matter expert for Business Wireless by accessing, verifying, organizing, analyzing, and synthesizing market trends, competitive intelligence, earnings, economic indicators, and sales data.
• Define requirements for analysis, perform analysis, and assess potential business impact.
• Forecast future market research needs in support of current and planned AT&T services to assist leadership in making strategic decisions on go-to-market plans.
• Provide year-over-year and variance analysis/drivers of updated market forecasts.
• Manage research studies and present findings on new market areas and future market conditions.
• Assess competitors' quarterly earnings reports and provide key competitive insights on volume trends, pricing, product offers, and distribution.
• Organize, plan, and develop holistic stories that integrate data from multiple sources to drive actionable insights for marketing teams and executives.
• Lead cross-functional, advanced analytics initiatives in partnership with Product, Channel, Sales, and Finance.
• Partner with cross-functional teams to integrate data, insights, and formulate recommendations related to company strategies, new products, and/or marketing tactics.
• Prepare presentation materials with clear reports, charts, tables, and other visual aids in support of findings and present them to leadership in a persuasive manner.

Requirements

• Bachelor's degree required; Marketing or Finance preferred; MBA preferred.
• 5-7 years of experience in Market Research and Forecasting required.

Nice-to-haves

• Experience with statistical/data mining tools and large datasets.
• Strong written and verbal communication skills.

Benefits

• 401(k)
• Caregiver leave
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid parental leave
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.