Lead Market Research & Analysis

$116,700 - $196,100/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

Telecommunications

About the position

At AT&T, we're redefining the future of connectivity. Our core mission is to serve our customers with innovative products and services that create connections, improve lives, and allow millions to share their stories and experiences. Our Corporate teams are driven by a passion for innovation and a desire to connect the world in meaningful ways. As a Lead Market Research & Analysis Manager, you will play a crucial role in this mission by collecting, researching, and analyzing data to identify market trends and make informed recommendations for the development of new products or services. In this role, you will manage a variety of investigative studies aimed at assessing the organization's current and future position regarding the effectiveness of existing marketing and sales programs, new product introductions, and competitive opportunities. You will analyze internal metrics alongside survey data to enhance customer satisfaction and integrate internal data with customer information to provide high-level insights. Your research findings will be instrumental in collaborating with marketing management to develop effective marketing and customer support programs for business services. Additionally, you will provide consultation to all levels of marketing on identifying marketing opportunities and assist in assessing departmental opportunities for improvements in marketing information. As an expert in your field, you may also provide guidance and oversight to less experienced contributors, ensuring that the team is aligned and informed.

Responsibilities

• Manage investigative studies to assess the effectiveness of current marketing/sales programs and new product introductions.
• Analyze internal metrics in conjunction with survey data to enhance customer satisfaction.
• Integrate internal data with customer information to provide high-level insights.
• Provide research findings to marketing management to facilitate the development of effective marketing and customer support programs.
• Consult with all levels of marketing on identifying marketing opportunities and assessing departmental improvements in marketing information.
• Guide and oversee work for less experienced contributors.

Requirements

• Typically requires a bachelor's degree.
• Typically requires 6+ years of research experience in a similar area of responsibility.
• Experience with B2B research is a plus.
• Some database management skills are beneficial.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone