Lead Marketing and Proposal Specialist

CDM Smith - Bowling Green, KY

Full-time - Mid Level

Remote - Bowling Green, KY

Professional, Scientific, and Technical Services

About the position

The Lead Marketing & Proposal Specialist will play a crucial role in the Transportation Group at CDM Smith, focusing on leading strategic marketing efforts and proposal development for large, complex projects. This position involves collaborating with various stakeholders to create compelling proposals and presentations, ensuring alignment with the company's mission and marketing strategies.

Responsibilities

• Serve as the lead strategist during the presell stage on large, highly complex project pursuits (>$10M).
• Provide and facilitate writing and editing for complex proposals, presentations, and related marketing materials for transportation clients.
• Apply exceptional writing, editing, and creative abilities to develop clear, concise, and compelling content.
• Facilitate and participate in brainstorming, storyboarding, and strategy development sessions.
• Utilize a theme-based approach in proposal and presentation development.
• Partner with senior staff to develop strategies for regional and national conferences and other marketing opportunities.
• Update marketing materials, including resumes and project descriptions, ensuring they are maintained and up to date.

Requirements

• Bachelor's degree.
• 8 years of related experience.
• Ability to lead, motivate, and sustain pursuit team engagement.
• Experience facilitating strategy/brainstorming sessions with both technical and non-technical members.
• Exceptional writing/editing/proofreading skills.
• Advanced skills in Adobe InDesign, MS Word, and PowerPoint.
• Ability to manage multiple concurrent deadlines and assignments.

Nice-to-haves

• Bachelor's Degree in Marketing, Writing, Communications, or a related degree.
• Large pursuit and strategic business development planning experience.
• Proposal development experience in the Architectural/Engineering/Construction industry, specifically in the transportation market.
• Demonstrated experience in developing theme-based messaging that highlights differentiators and solutions.
• Previous experience using MS Teams, SharePoint Excel, Qlik, Mural, and/or Salesforce.

Benefits

• Career growth opportunities
• Inclusive work environment
• Support for personal leadership development
• Challenging and progressive work environment