Lead Marketing Consultant, Small & Business Banking, Acquisition Marketing

$96,600 - $206,100/Yr

Wells Fargo - Easton, OH

Full-time - Mid Level

Easton, OH

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Marketing Consultant to spearhead prospect acquisition marketing campaigns for the Small & Business Banking (SBB) Marketing Team. This role involves leading a cross-functional team to drive new customer acquisition by promoting Wells Fargo deposit accounts to small business owners through direct marketing tactics. The consultant will manage the end-to-end marketing campaign process, collaborate with various internal teams, and ensure effective implementation of marketing strategies to achieve customer growth and deposit targets.

Responsibilities

• Build and manage acquisition campaigns primarily through the Direct Mail channel to promote Wells Fargo Business Banking deposit accounts.
• Optimize the multi-million dollar acquisition marketing budget across multiple campaigns to achieve customer acquisition goals and ROI objectives.
• Lead a matrixed team of data analysts, direct mail channel managers, creative designers, and operations employees to achieve campaign goals.
• Track macro-economic trends, small business environment, competitor strategies, and recommend adjustments to direct marketing campaigns as needed.
• Collaborate with the Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages.
• Provide ongoing performance updates to senior leadership and other C-suite executives.
• Ideate breakthrough marketing concepts to improve response rates and lower campaign costs.
• Collaborate with various partners and stakeholders to meet new customer and deposit balance goals.
• Build offer strategies, including launching cash offers to incentivize new customers.

Requirements

• 5+ years of Marketing, Digital Marketing, or Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, or education.
• 5+ years' experience in leading marketing strategy and campaign execution focused on customer acquisitions and performance marketing.
• Proven experience in achieving new customer growth goals.
• Experience optimizing marketing investments to maximize ROI.
• Strong knowledge of business banking products and the small business customer segment.
• Strong analytical understanding of marketing campaigns, A/B testing, and Return on Marketing Investment (ROMI).
• Campaign management and execution experience, ideally within Aprimo or similar tools.
• Expert knowledge in Dun & Bradstreet data is a plus.
• Ability to direct creative teams to develop marketing campaign assets.
• Strong presentation skills, including with senior/C-suite level leadership.
• Ability to navigate a matrixed environment and lead cross-functional teams effectively.

Nice-to-haves

• Experience in retail banking, preferably Small & Business Banking.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement