Lead Paid Social Media Content Creator (AI-Enhanced)

Neilson Financial Services - Newark, NJ

Full-time - Senior

Newark, NJ

Insurance Carriers and Related Activities

About the position

The Lead Paid Social Media Content Creator (AI-Enhanced) at Neilson Financial Services is a senior role responsible for overseeing the creative team and driving the strategic direction for social media content creation. This position focuses on leveraging AI technologies to enhance content production while maintaining high engagement standards across various platforms. The role involves mentoring team members, developing innovative content strategies, and ensuring alignment with broader marketing goals.

Responsibilities

• Lead, mentor, and inspire the Paid social media content creators to deliver top-tier creative assets.
• Utilize AI-powered tools to efficiently produce high-volume content for platforms like Facebook, Instagram, and TikTok.
• Continuously innovate and test creative ideas, driving efficiency through AI-enhanced tools.
• Stay updated on social media trends and ensure content is current and engaging.
• Suggest A/B testing for various content formats and collaborate with the performance marketing team for optimization.
• Ensure all creative outputs are optimized for different platforms and audience behaviors.
• Focus on direct response principles to drive lead generation and customer acquisition through paid social ads.
• Collaborate with marketing leaders to align social media strategies with business goals.
• Maintain a balance between high-quality creative content and rapid execution.

Requirements

• 5+ years of experience in social media content creation, with at least 2 years in a leadership role.
• Proven track record in direct response advertising for paid social.
• Strong experience in utilizing AI-driven tools for content creation and scaling.
• Ability to lead a content team with a focus on creative innovation and performance optimization.
• Experience in analyzing content performance and applying data insights to creative output.
• Strong grasp of social media trends and best practices.
• Proficiency in managing content creation for Facebook, Instagram, TikTok, and other platforms.
• Excellent leadership and mentorship skills with strong communication abilities.
• Deep understanding of direct response marketing and customer acquisition strategies.

Benefits

• Life insurance