Lead Paisly Marketing and Advertising

JetBlue Airways - Dania Beach, FL

Full-time - Senior

Dania Beach, FL

Air Transportation

About the position

The Lead, Paisly Marketing and Advertising at JetBlue Airways Corporation is responsible for driving qualified leads for Paisly, a travel booking site. This role involves managing marketing and advertising initiatives, both in-house and through agencies, while utilizing data to optimize strategies. The ideal candidate will thrive in a start-up-like environment, focusing on innovation and problem-solving to enhance customer experiences in travel.

Responsibilities

• Generate new leads for Paisly.
• Manage Paisly's marketing and advertising budget.
• Use data and reporting to identify traffic, search, and conversion trends to inform strategic decisions.
• Present performance data and identify areas of opportunity to leadership regularly.
• Manage Paisly's owned channels, including paisly.com content and email marketing.
• Create, execute, and monitor performance of Paisly promotions and sales.
• Manage in-house SEM and paid social accounts, including creating new ad groups and monitoring performance.
• Oversee day-to-day management of the Agency of Record, including brief creation and project management.
• Create thorough briefs for the creative team to support marketing initiatives.
• Conduct customer research to understand Paisly's customers better.
• Collaborate with JTP's Technology team on cross-functional projects.
• Work with the JetBlue Legal team to ensure compliance in marketing and customer experience.
• Collaborate with the Paisly Commercial team for marketing needs and promotion strategy.
• Participate in JetBlue's broader marketing efforts and secure placements for Paisly.
• Drive awareness, adoption, and revenue for Paisly through sponsorships and activations.
• Handle other complex projects and duties as assigned.

Requirements

• Bachelor's Degree in a related field or equivalent experience with a High School Diploma/GED and four years of relevant work experience.
• Three years of supervisory experience.
• Proficient with Excel or Google Sheets.
• Comfortable presenting ideas to large groups, including leadership.
• Basic knowledge of SEO, Microdata formats, CMS, and Photoshop/Adobe Suite.
• Ability to manage and work within budgets.
• Excellent communication and negotiation skills.
• Organized, self-directed, and creative problem solver.
• Experience in a fast-paced environment and project management.
• Strong attention to detail and proofing skills.

Nice-to-haves

• Basic understanding of JavaScript.
• Ability to troubleshoot and debug complex website markup.
• Knowledge of HTML.

Benefits

• Competitive salary range of $101K - $127K per year.
• Opportunities for professional development and growth.
• Dynamic work environment with a focus on innovation.