Lead Product Manager, Customer Acquisition - TikTok Shop - San Jose

$210,000 - $510,720/Yr

Tiktok - San Jose, CA

Full-time - Senior

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Leader for the US TikTok Shop User Growth team will play a pivotal role in driving user acquisition, engagement, and retention strategies for TikTok's e-commerce platform. This position involves leading a team, managing product roadmaps, and collaborating with various teams to enhance user experiences and optimize growth metrics. The role is focused on leveraging data and machine learning to develop effective incentive strategies and budget management to maximize return on investment.

Responsibilities

• Leading the TikTok Shop user acquisition team for the US market, including team management and roadmap planning.
• Setting core metrics such as new customer scale, repurchase rate, and average order value in collaboration with the Strategy Planning team.
• Developing and deploying incentive strategies to increase user conversion rates in partnership with product, RD, and ML teams.
• Collaborating with the Recommendation Algo team, paid ads team, and creator marketing team to drive traffic to potential users.
• Managing budget planning and allocation to achieve optimal ROI across projects.
• Exploring revenue growth strategies on the seller side to improve User Growth team budget ROI.
• Utilizing internal and external resources to enhance key metrics related to customer acquisition and retention.

Requirements

• Bachelor's degree in Business, Economics, Computer Science, or a related field.
• 5+ years of relevant experience in E-commerce or Product in a technology company.
• 5+ years of experience designing and implementing incentive and subsidy strategies for customer onboarding.
• 5+ years of experience focused on commerce ecosystems, particularly in user growth and promotional tools.
• 3+ years of experience managing product teams.
• Strong strategic and analytical thinking skills with problem-solving abilities.
• Proven ability to lead a data-driven team and interpret data effectively.
• Excellent communication skills and a passion for understanding diverse user demands.

Nice-to-haves

• Master's Degree in Business, Economics, Computer Science, or a related field.
• 5+ years of experience leading a team focused on commerce ecosystems.

Benefits

• 100% premium coverage for employee medical insurance and approximately 75% for dependents.
• Health Savings Account (HSA) with company match.
• Dental and Vision insurance coverage.
• Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• Flexible Spending Account (FSA) options for healthcare and dependent care.
• 10 paid holidays and 17 days of Paid Personal Time Off (PPTO) per year.
• 10 paid sick days and 12 weeks of paid Parental leave.
• 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym, and cellphone service reimbursements.