Tiktok - Seattle, WA
posted about 2 months ago
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. We are seeking a senior product leader to join our US TikTok Shop User Growth team. This team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers worldwide. We are building platforms, leveraging data and machine learning models, and providing end-to-end solutions to power the global growth of TikTok Shop. As the Lead Product Manager for Customer Acquisition, you will lead one of the directions in the TikTok Shop user acquisition team for the US market. This includes team management, roadmap planning, OKR setting, competitor research, gameplay feature development, and incentive or traffic growth strategy development. You will be responsible for core metrics such as the scale of new customers, repurchase rate, and average order value, working closely with the Strategy Planning team to set these goals. Your role will involve collaborating with other product teams, research and development teams, and machine learning teams to develop and deploy incentive strategies, such as coupons and direct subsidies, to increase user conversion rates. You will also work with the Recommendation Algorithm team, paid ads team, and creator marketing team to enhance traffic from potential users. Budget planning and management will be essential to direct the budget effectively, determine the best ROI solutions, and allocate budgets between projects to achieve optimal global ROI. Additionally, you will explore revenue growth strategies on the seller side, such as co-budgeting, co-promotion, and incentive design, to improve the User Growth team’s budget ROI. Utilizing internal, external, and HQ resources will be crucial to improving key metrics, including the number of new customers, repurchase rate, and average order value.