Lead Product Manager, Customer Acquisition - TikTok Shop - Seattle

$199,500 - $393,300/Yr

Tiktok - Seattle, WA

Full-time - Senior

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Leader for the US TikTok Shop User Growth team will play a pivotal role in driving user acquisition, engagement, and retention strategies for TikTok's e-commerce platform. This position involves leading a team, managing product roadmaps, and collaborating with various teams to enhance user experiences and optimize growth metrics. The role is focused on leveraging data and machine learning to develop effective incentive strategies and budget management to maximize return on investment.

Responsibilities

• Leading one of the directions in the TikTok Shop user acquisition team for the US market, including team management, roadmap planning, OKR setting, competitor research, gameplay feature, and incentive or traffic growth strategy development.
• Responsible for core metrics, including the scale of new customers, repurchase rate, average order value, etc., working with the Strategy Planning team to set the goal.
• Work with other product teams, RD teams, and ML teams to develop and deploy incentive strategies, such as coupons, direct subsidies, coins, etc., to increase the user conversion rate.
• Collaborate with the Recommendation Algo team, paid ads team, and creator marketing team to increase the traffic of potential users.
• Budget planning and management to direct the budget, determine the best ROI solutions, and allocate budgets between projects to achieve the best global ROI solution.
• Explore revenue growth strategies on the seller side, such as co-budgeting, co-promotion, and incentive design, to improve the User Growth team budget ROI.
• Utilize internal, external, and HQ resources to improve key metrics, including number of new customers, repurchase rate, average order value.

Requirements

• Bachelor's degree in Business, Economics, Computer Science, or a related field.
• 5+ years of relevant experience in E-commerce or Product in a technology company.
• 5+ years of experience designing and implementing incentive and subsidy strategies to onboard new customers to a marketplace.
• 5+ years of experience focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
• 3+ years of experience managing product teams.
• Strategic and logical thinker with adequate planning, analytical, and problem-solving abilities. Capable of in-depth data interpretation and highly data-sensitive.
• Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Nice-to-haves

• Masters Degree in Business, Economics, Computer Science, or a related field.
• 5+ years of experience leading a team focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
• 5+ years of experience managing product teams.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.