Lead Product Manager-Digital Advertising

ADP - Parsippany-Troy Hills, NJ

Full-time - Mid Level

Parsippany-Troy Hills, NJ

Professional, Scientific, and Technical Services

About the position

The Lead Product Manager for Digital Advertising at ADP is responsible for guiding product development from concept to commercialization, focusing on creating innovative solutions that leverage ADP's cloud-based AI and machine learning technologies. This role involves collaborating with diverse teams to develop product roadmaps, ensuring compliance, and enhancing user experience while driving market success.

Responsibilities

• Create product release plans to guide development teams in delivering solutions.
• Collaborate with product managers and developers to bring products to market.
• Research industry trends and incorporate findings into the product roadmap.
• Document and prioritize product features based on client needs and market demands.
• Communicate effectively with internal and external stakeholders to clarify ideas and defend product strategies.
• Measure product effectiveness and report outcomes to drive priorities.
• Work with UX teams to enhance client experience and deliver new features.

Requirements

• 8+ years of experience in product management or a similar role.
• Bachelor's degree or equivalent experience.
• Experience working with Agile teams and understanding product delivery cycles.
• Strong communication skills to engage with a broad audience of stakeholders.
• Ability to create and document product roadmaps that are easily understood by both internal and external teams.

Nice-to-haves

• Experience in digital advertising or related technology fields.
• Familiarity with AI and machine learning applications in product development.

Benefits

• Inclusive and collaborative team environment.
• Opportunities for professional growth and development.
• Commitment to diversity, equity, and inclusion in the workplace.