Lead Product Manager-Small Firm Accounting Market

Wolters Kluwer - Riverwoods, IL

Full-time - Mid Level

Riverwoods, IL

Publishing Industries

About the position

The Lead Product Manager for the Small Firm Accounting Market is responsible for overseeing product management, strategic vision, and execution of growth plans for a significant product or product family. This role involves managing all aspects of the line of business to align with organizational goals and market needs, leading competitive analysis, and establishing marketing strategies based on market trends and customer needs. The position requires proactive involvement in product planning and design, ensuring differentiation from competitors, and participating in the entire product lifecycle from initiation to retirement.

Responsibilities

• Voice of the small firm accounting and audit product line within the organization.
• Provide technical and subject matter support to the sales and marketing organizations in the small firm accounting space.
• Work with the product management team to define specific personas for the accounting and audit industry across the small firm segment.
• Support the build-out of financial business cases for new opportunities for product launches.
• Responsible for product market growth in the small accounting firm area and lead product management in go-to-market strategies.
• Perform voice of customer activities, define requirements and roadmap, and evaluate new product opportunities.
• Act as the point of contact for escalated issues related to the product line.
• Work with Product Management Operations to quantify market size and identify segments.
• Drive the strategy for the ecommerce experience for the small firm market and coordinate with marketing teams to execute this strategy.
• Educate and evangelize the benefits of new products to various selling channel teams; act as a salesperson for the sales team.
• Drive strategy for sales training plans and support for all new and existing sales channels.
• Conduct competitive analysis of products and content in conjunction with other teams, including creating documentation and presentations for Sales and Marketing teams.
• Collaborate with Marketing on messaging and Sales collateral for new product initiatives.
• Enable sales through the creation and fulfillment of Sales certification programs, Playbooks, and other documentation/materials to support the Sales team.

Requirements

• Bachelor's degree in business, Accounting, or related subject or a combination of education and experience.
• Minimum 5 years of experience in a content-related capacity in professional services and/or electronic publishing or as a tax expert in an accounting firm.
• Demonstrated ability to facilitate effective communication between executive teams, customers, and various departments.
• Proven ability to listen to customers and translate their problems into effective solutions.
• Experience interacting with customers at both end-user and technical/administrator levels.
• Proven experience in delivering presentations to large audiences.

Nice-to-haves

• CPA with firm experience is ideal.
• Knowledge of data management and electronic publishing practices will be considered an asset.