Lead Product Manager, User Growth Loyalty & Rewards - TikTok Shop - Seattle/San Jose
Tiktok - San Jose, CA
posted 3 months ago
About the position
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a senior product leader in the US TikTok Shop User Growth team, you will play a pivotal role in the acquisition, activation, engagement, and retention of billions of users/customers worldwide. This team is responsible for building platforms, leveraging data and machine learning models, and providing end-to-end solutions to drive the global growth of TikTok Shop, our e-commerce business. In this role, you will design and execute scalable growth strategies that cater to the unique needs of our diverse user base. You will create and design innovative loyalty and rewards programs aimed at engaging and retaining customers, while also promoting business growth and enhancing customer satisfaction. Your responsibilities will include assessing customer shopping behavior and developing subscription programs that align with our business objectives. You will own the strategy, execution, and narrative for the subscription, loyalty, and rewards programs, ensuring that we define and improve key customer lifecycle metrics such as the number of new customers, repurchase rates, and average order value. Additionally, you will facilitate team collaboration by designing and deploying the latest tools and best practices across the organization, ensuring that our user growth initiatives are effective and impactful.
Responsibilities
- Design and execute scalable growth strategies for TikTok Shop worldwide.
- Create and design new loyalty/rewards programs to engage and retain customers.
- Assess customers' shopping behavior and design new subscription programs.
- Own the strategy, execution, and narrative for subscription, loyalty, and rewards programs.
- Define and improve key customer lifecycle metrics, including new customers, repurchase rate, and average order value.
- Facilitate team collaboration by designing and deploying the latest tools and best practices.
Requirements
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 3+ years of experience leading a consumer subscription program.
- 3+ years of relevant experience in E-commerce or operations in a technology company.
- Experience with team management and independently responsible for core business metrics.
- Strategic and logical thinker with effective planning, analytical, and problem-solving abilities.
- Passionate about understanding user demands from different cultural backgrounds.
- Excellent communication skills and ability to work cross-functionally in a globally collaborative environment.
Nice-to-haves
- Master's Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or operations in a technology company.
- 5+ years of experience leading a consumer subscription program.
Benefits
- 100% premium coverage for employee medical insurance, approximately 75% for dependents.
- Health Savings Account (HSA) with company match.
- Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
- Flexible Spending Account (FSA) options for healthcare and dependent care.
- 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO).
- 10 paid sick days per year.
- 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
- Mental and emotional health benefits through EAP and Lyra.
- 401K company match, gym and cellphone service reimbursements.
