Lead Product Marketing FirstNet Messaging

$143,800 - $215,800/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

Telecommunications

About the position

The Lead Product Marketing position for FirstNet Messaging at AT&T focuses on developing and executing marketing strategies tailored for the public safety audience. This role involves leveraging customer insights and product knowledge to create compelling messaging across various marketing channels, optimizing campaigns through data analysis, and collaborating with cross-functional teams to enhance the effectiveness of marketing initiatives.

Responsibilities

• Understand and develop messaging for the FirstNet public safety audience across various marketing channels and campaigns.
• Utilize customer and industry insights to identify audience needs.
• Bridge product knowledge with audience problems and solutions through strategic messaging.
• Analyze data and performance metrics using tools like PowerBi and Tableau to optimize marketing campaigns.
• Build strong working relationships with key partners across Marketing & Growth, Product, Sales, FirstNet, and Public Sector.

Requirements

• Typically requires a bachelor's degree.
• 6+ years of experience in a similar area of responsibility.
• Advanced writing and messaging skills.
• Public Safety marketing experience.
• Product knowledge of solutions for Public Safety, including priority and preemption, mission-critical solutions, and mobility.
• Understanding of large marketing organizations and critical functions.
• Advanced project management experience.

Nice-to-haves

• Experience in managing cross-functional teams and projects.
• Excellent communication skills.
• Ability to work collaboratively in an agile environment.
• Executive presence to inspire confidence and trust with partners.
• Strategic and operational thinking to address challenges.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.