Lead Product Marketing - FirstNet Subscriber Paid

$143,800 - $215,800/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

Telecommunications

About the position

The Lead Product Marketing role for FirstNet Subscriber Paid at AT&T focuses on developing and executing messaging strategies targeted at public safety audiences. This position is integral to the Marketing and Growth Organization, responsible for aligning marketing tactics with business goals and customer needs, utilizing data-driven insights to optimize campaigns.

Responsibilities

• Lead messaging strategy for the FirstNet subscriber paid program targeting public safety audiences.
• Execute marketing tactics including direct marketing, paid social, digital campaigns, thought leadership, and blogs.
• Analyze data and performance metrics using tools like PowerBi and Tableau to optimize marketing campaigns.
• Develop and write effective marketing briefs to guide campaign strategies.
• Build strong working relationships with key partners across various departments including Marketing & Growth, Product, Sales, and Public Sector.

Requirements

• Typically requires a bachelor's degree.
• 6+ years of experience in a similar area of responsibility.
• Advanced writing and messaging skills.
• Experience in public safety marketing and associations.
• Product knowledge of solutions for Public Safety, including priority and preemption, mission-critical solutions, and mobility.
• Advanced project management experience.

Nice-to-haves

• Experience in large marketing organizations and understanding of critical functions.
• Ability to manage cross-functional teams and projects.
• Excellent communication skills and executive presence.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.