Lead Product Marketing Manager - Competitive IntelligenceNew

$176,800 - $208,000/Yr

Unclassified - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

5,001-10,000 employees

About the position

The Lead Product Marketing Manager for Competitive Intelligence at Carta is responsible for owning competitive analysis, anticipating changes in the competitive landscape, and advising on strategic pricing decisions. This role integrates various competitive data points to create effective messaging and content, collaborates with cross-functional teams, and engages directly with customers to enhance competitive positioning. The position requires strong analytical skills and the ability to deliver compelling presentations to diverse audiences.

Responsibilities

• Own competitive analysis for the Carta competitor set
• Anticipate and communicate changes in the competitive landscape
• Advise on strategic pricing decisions and structure for products, bundles, and promotions
• Integrate a wide range of competitive data points and complex market landscape to build crisp competitive messaging and content
• Leverage strong skillset in product analysis, strategy, product marketing, and sales support to produce competitive research, writing, positioning, data analysis, and operational support
• Partner with peers in Product Marketing to infuse competitive positioning into product launches and sustaining motions
• Work with GTM/Enablement to build effective competitive sales strategies and develop optimized assets
• Collaborate with the Brand team to develop ongoing brand positioning that aligns with competitive market positioning
• Strengthen value propositions and differentiation and guide market entry through sales and marketing channels
• Engage directly with customers to understand and synthesize competitive positioning
• Leverage external market data to identify opportunities, guide decisions, and measure performance of go-to-market activities
• Collaborate closely with cross-functional teams to produce insightful POVs and strategic programs
• May offer high touch support on sales deals and in competitive situations with customers
• Engage with vendors and analysts on Carta positioning in owned/earned channels
• Support the delivery of regular insights for company-wide briefings and department specific updates
• Demonstrate executive presence and ability to deliver compelling presentations to a wide range of audiences.

Requirements

• At least 5 years hands-on in a competitive intelligence role
• Preferably, SaaS fintech experience
• Deep experience with distilling complex competitive landscapes into compelling analysis, stories, and presentations
• Strong analytical and critical-thinking skills
• Executive presence and ability to deliver compelling presentations to a wide range of audiences.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commission plans for applicable roles