Lead Product Marketing Manager - Competitive Intelligence

$176,800 - $208,000/Yr

Carta - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Health and Personal Care Retailers

About the position

As a Lead Product Marketing Manager focused on Competitive Intelligence at Carta, you will be responsible for conducting competitive analysis, anticipating changes in the competitive landscape, and advising on strategic pricing decisions. This role requires integrating various competitive data points to create effective messaging and content that supports the company's market position. You will collaborate with cross-functional teams to enhance product launches and sales strategies, while also engaging with customers to understand competitive positioning.

Responsibilities

• Own competitive analysis for the Carta competitor set
• Anticipate and communicate changes in the competitive landscape
• Advise on strategic pricing decisions and structure for products, bundles, and promotions
• Integrate a wide range of competitive data points to build competitive messaging and content
• Leverage skills in product analysis, strategy, and sales support to produce competitive research and operational support
• Partner with Product Marketing to infuse competitive positioning into product launches
• Work with GTM/Enablement to build effective competitive sales strategies
• Collaborate with the Brand team to develop ongoing brand positioning
• Engage directly with customers to understand competitive positioning
• Leverage external market data to identify opportunities and measure performance of go-to-market activities
• Support the delivery of regular insights for company-wide briefings and updates
• Demonstrate executive presence and deliver compelling presentations to various audiences

Requirements

• At least 5 years hands-on experience in a competitive intelligence role
• Preferably SaaS fintech experience
• Deep experience with distilling complex competitive landscapes into compelling analysis and presentations
• Strong analytical and critical-thinking skills
• Executive presence and ability to deliver compelling presentations

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commission plans for applicable roles