Lead Product Marketing Manager - Competitive Intelligence

$178,000 - $210,000/Yr

Ramp - Miami, FL

Full-time - Mid Level

Miami, FL

101-250 employees

Publishing Industries

About the position

Ramp is seeking a Lead Product Marketing Manager for Competitive Intelligence to enhance its market positioning and drive differentiation in the finance technology landscape. This role involves developing strategic marketing initiatives, managing competitive analysis, and collaborating with various teams to create impactful campaigns that influence the company's pipeline and support sales efforts.

Responsibilities

• Scale a world-class competitive program from zero to one.
• Build and launch internal and external competitive communication channels, including newsletters and landing pages.
• Research and analyze the finance landscape to define Ramp's unique positioning, strengths, and weaknesses.
• Package competitive insights into meaningful tools for the field and deploy them effectively.
• Own competitive win/loss analysis and report findings to inform company messaging and product roadmap.
• Create comprehensive go-to-market strategies by weaving together market dynamics, customer needs, and product offerings.
• Develop a range of marketing assets including sales enablement materials, customer-facing content, and blog posts.
• Collaborate with Sales and Operations to create compelling dashboards and industry insights.

Requirements

• Minimum 7 years of experience in product marketing at a high tech (preferably fintech) company.
• Experience crafting compelling product positioning and messaging.
• Exceptional written and verbal communication skills, with the ability to simplify complex concepts.
• Proven ability to communicate clear strategies and motivate cross-functional teams.
• Demonstrated track record in a fast-paced environment with strong organizational skills.

Nice-to-haves

• Startup experience
• Fintech experience

Benefits

• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support for NY
• Pet insurance