Lead Product Marketing Manager - Competitive Intelligence

$178,000 - $210,000/Yr

Ramp - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

Publishing Industries

About the position

Ramp is seeking a Lead Product Marketing Manager, Competitive Intelligence to enhance its competitive positioning and drive market differentiation. This role involves developing strategic marketing initiatives, conducting win/loss analysis, and collaborating with various teams to create compelling campaigns that influence the company's pipeline and support sales efforts.

Responsibilities

• Scale a world-class competitive program from zero to one.
• Build and launch internal and external competitive communication channels, including newsletters and landing pages.
• Research and analyze the finance landscape to define Ramp's unique positioning, strengths, and weaknesses.
• Package insights into meaningful tools for the field and deploy them effectively.
• Own competitive win/loss analysis and report findings to the field and product teams.
• Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies.
• Create a range of marketing assets including sales enablement materials, customer-facing content, and blog posts.
• Collaborate with Sales, Operations, and others to create compelling dashboards and industry insights.

Requirements

• Minimum 7 years of experience in product marketing at a high tech (preferably fintech) company.
• Experience crafting compelling product positioning and messaging.
• Exceptional written and verbal communication skills; ability to distill complex concepts into digestible content.
• Ability to communicate a clear strategy and motivate cross-functional team members.
• Proven track record in a fast-paced environment with strong organizational skills.

Nice-to-haves

• Startup experience
• Fintech experience

Benefits

• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support for NY
• Pet insurance