Lead Product Marketing Manager (Remote, United States)

$120,000 - $148,000/Yr

Dynatrace - Waltham, MA

Full-time - Mid Level

Remote - Waltham, MA

Publishing Industries

About the position

The Lead Product Marketing Manager at Dynatrace is responsible for driving the adoption of cloud-native solutions among developers. This role involves creating go-to-market strategies, coordinating marketing efforts, and ensuring effective communication across various teams. The manager will also focus on content creation, sales enablement, and expanding the developer marketing program, all while reporting to the Director of Product Marketing.

Responsibilities

• Create and consistently deliver go-to-market plans for individual products within the cloud-native solutions for the developer audience solution area.
• Ensure high-quality and current assets are shared across key stakeholders in marketing, product, and the field, including messaging, positioning, and personas.
• Coordinate go-to-market activities across product management, marketing, and field-facing teams to ensure relevant information is consistently shared.
• Create product-related content to support each stage of the funnel, demand generation, and customer marketing campaigns.
• Set schedules and deliver regular enablement and training for sales on product updates, pricing and packaging, competitive campaigns, and thought leadership.
• Collaborate with the competitive intelligence team to stay informed about competition among the cloud-native audience.
• Attend conferences, deliver speaking events and webinars, serving as the SME as needed.
• Support the expansion of the developer marketing program, coordinating across various departments.
• Collaborate and provide input on KPIs and goals for product lines, and report regularly on progress.

Requirements

• Bachelor's degree in marketing, business, software engineering or related field
• 5+ years in product marketing or product management in B2B enterprise market

Nice-to-haves

• Excellent written and verbal communication and interpersonal skills
• Technical product marketing experience
• 8+ years in product marketing or product management in B2B enterprise market
• Opensource software community experience a plus
• MBA a plus
• Ability to learn quickly and deliver results
• Willing to work across global offices and travel as needed

Benefits

• Health insurance
• Dental insurance
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• 401(k) plan with company matching
• Paid time off (PTO)