Lead Product Marketing Manager, Segments

Klaviyo - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Publishing Industries

About the position

At Klaviyo, we are seeking a strategic product marketing leader for our mid-market segment. This role is pivotal in driving business results and will involve close collaboration with cross-functional go-to-market (GTM) leadership and key product groups. The ideal candidate will be a strategic thinker who thrives in a fast-paced environment, possesses a passion for understanding customer needs, and excels in developing compelling storytelling and messaging. Extensive experience in B2B SaaS product marketing is essential, along with a proven track record of enabling sales teams to effectively communicate our unique value proposition. This high visibility and high impact position supports Klaviyo's strategic focus on increasing penetration in the upmarket segment. The successful candidate will be a strong cross-functional collaborator, working closely with sales, enablement, integrated marketing, creative, and product teams. Your ability to articulate and align customer and market insights with our company goals and product strategy is crucial to Klaviyo's success. Key responsibilities include becoming a subject matter expert on the mid-market segment, developing compelling messaging and positioning frameworks, translating these frameworks into thoughtful go-to-market plans, and equipping sales and enablement teams with the necessary resources to drive awareness and sales. You will partner closely with sales, operations, and marketing to analyze feedback and results, identify growth opportunities, and support sales and marketing with timely updates to enablement materials.

Responsibilities

• Become an expert on the mid-market segment, understanding customer needs, pain points, key personas, and the buying committee makeup.
• Track market and competitive trends to inform strategy.
• Define the ideal customer profile and develop Total Addressable Market (TAM) and Serviceable Available Market (SAM).
• Develop compelling messaging and positioning frameworks tailored to the mid-market segment.
• Translate positioning and messaging frameworks into go-to-market plans, identifying key growth levers and defining target audiences and value propositions.
• Develop sales plays and cross-channel marketing programs in partnership with sales and marketing leadership.
• Equip enablement and sales teams with resources needed to effectively sell, including sales collateral, customer stories, and objection handling.
• Partner closely with sales, operations, and marketing to analyze feedback and results, identify growth opportunities, and support sales and marketing with updates to enablement materials.

Requirements

• 8+ years of product marketing experience, particularly in B2B SaaS products.
• Experience working closely with large sales organizations and supporting complex sales cycles with multiple decision makers.
• Data-driven strategic thinker capable of building plans while operating with urgency in a fast-paced environment.
• Strong executive presence with excellent communication skills, able to convey complex technical details to non-technical audiences.
• Proven success in influencing peers and leaders across sales, marketing, product, and regional markets.
• Team player with the ability to collaborate with technical, creative, and business experts at all levels of the organization.
• Self-starter who can work in ambiguity, shape and define problem spaces, and navigate competing priorities while meeting deadlines.
• Owner-operator mindset with a deep sense of ownership of business results and a proactive approach to growth.

Benefits

• Medical, dental, and vision coverage
• Health savings accounts
• Flexible spending accounts
• 401(k)
• Flexible paid time off
• Company-paid holidays
• Learning allowance
• Access to a professional coaching service for all employees