Lead Product Marketing Manager

$143,800 - $215,800/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

Telecommunications

About the position

The Lead Product Marketing Manager at AT&T is responsible for designing, developing, and implementing marketing strategies for wireless products and services within the AT&T Business portfolio. This role involves overseeing the product lifecycle, ensuring alignment with corporate strategies, and driving product success through comprehensive marketing plans and cross-functional collaboration.

Responsibilities

• Develop and execute comprehensive marketing plans to drive product success.
• Analyze internal metrics and external market conditions to optimize product positioning and features.
• Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership.
• Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability.

Requirements

• Bachelor's degree in Marketing, Business Administration, Organizational Development, or a related field; Master's degree preferred.
• Minimum of 6+ years of experience in product marketing, preferably within the telecom industry or a marketing agency.
• Expertise in marketing brief writing, strategic planning, and execution.
• Demonstrated ability to lead and mentor less experienced professionals.
• Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.
• Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.
• A proven track record of achieving product performance and market share objectives.

Nice-to-haves

• Minimum 3 years of experience with successful MRM (Workfront) implementation.
• Proven experience in leading change management initiatives within large organizations.
• Strong project management skills and ability to manage multiple priorities.
• Demonstrated ability to develop and deliver effective training programs.
• Experience in developing personas and utilizing them for strategic initiatives.
• Strong analytical and problem-solving skills.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.