Culture Amp - San Francisco, CA
posted 2 months ago
Join us on our mission to make a better world of work. Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company. For more information visit cultureamp.com. We're on the hunt for an ambitious Lead Product Marketing Manager (Lead, PMM) to drive Culture Amp's go-to-market (GTM) strategy for the company's core product portfolios and work alongside a team of passionate product marketers. As a SaaS Product Marketing expert, you will bring a plethora of exciting features to market, drive awareness and user growth on our platform via innovative and creative strategies, and be the subject matter expert in competitive and market trends. Based in Australia (in Melbourne or Sydney) and close to our Product team, the successful candidate in this role has a massive opportunity for impact. As part of this team of amazing humans, you will drive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users. Influence and rally teams to bring world-class products to market. Alongside your Product counterpart, you will be responsible for briefing the marketing, enablement & channel teams to execute your GTM strategy. You will oversee and guide the end-to-end delivery of your strategy and continually optimize it to ensure its success. Own the targeting strategy for your portfolio, which includes identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX & Sales. Own the positioning & messaging for your product portfolios, and enable teams to use your positioning across the entire product and marketing funnel. Craft a compelling narrative to drive awareness and demand among your user base. In collaboration with marketing and sales teams, you'll bring this narrative to life via compelling campaigns and selling tools. Partner with product and marketing teams to ensure to own and drive continued adoption and engagement of our product base via onboarding and retention initiatives. Source and analyse market and competitive insights, and translate these into actionable workstreams for customer-facing teams with the goal of increasing win-rates. Connect the dots between product, marketing, Customer Success and sales. You'll have superb stakeholder management and be a world class communicator to ensure everyone knows what's launching, when and how it impacts them.