Lead Product Marketing Manager

About the position

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you. We are looking for a seasoned product marketing leader who will serve as the voice of the customer - informing the product roadmap and go-to-market strategy in the following areas of the business: Childcare, senior care, tutoring, and the HomePay product offering.

Responsibilities

• Analyze Customer Behavior: Identify engagement barriers and motivators to understand critical customer journeys.
• Become a Product and Market Expert: Conduct competitive analysis to identify product gaps, opportunities, and differentiators for business growth.
• Drive Product Adoption: Develop and execute go-to-market strategies, including product positioning and naming, to increase awareness and feature adoption.
• Develop Product Messaging: Lead product and consumer messaging, collaborating with Brand and Legal to ensure accuracy and effectiveness.
• Lead Market-Based Innovation: Identify, propose, and execute innovation initiatives driven by market trends and customer needs but do not require Product development.
• Create and Maintain Go-to-Market Guides: Develop and manage comprehensive go-to-market guides for each business line in collaboration with cross-functional partners.

Requirements

• Product Marketing Expertise: 7-10 years of experience defining and executing go-to-market strategies in a high-growth environment.
• Consumer-Centric Messaging: Proven ability to translate product features into compelling, customer-focused messaging.
• Cross-Functional Collaboration: Extensive experience partnering with Product, UX, SEM, SEO, and other teams on merchandising, positioning, and monetization.
• Customer-Driven Innovation: Passion for customer insights and delivering exceptional customer experiences.
• Effective Communication: Strong ability to write clear briefs and meeting summaries.
• Data-Driven Decision Making: Strong analytical skills to interpret data, identify trends, and make informed decisions.
• Proactive and Independent: Self-starter with a strong bias for action and exceptional follow-through.
• Leadership and Influence: Excellent communication, presentation, and interpersonal skills to lead cross-functional teams and influence stakeholders.
• Project Management: Ability to manage multiple projects under tight deadlines.
• Education: Bachelor's degree required.

Nice-to-haves

• Experience supporting a dual-sided online marketplace.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Bonuses
• Long-term incentives