Lead, Product Marketing

$128,400 - $215,800/Yr

AT&T - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Telecommunications

About the position

The Lead Product Marketing Manager for business devices at AT&T is responsible for overseeing the entire lifecycle of devices from initial proposal to end of life. This role involves leading cross-functional teams to execute product launches, develop marketing strategies, and enhance customer experiences. The manager will also analyze market trends and customer feedback to inform product development and positioning.

Responsibilities

• Define product strategy to deliver the best portfolio of devices.
• Co-develop product strategy with OEM partners, including technologies, features, and pricing.
• Craft and implement user experience requirements with stakeholders and OEMs.
• Manage product lifecycle from RFP award to end of life, tracking quality metrics and sales performance.
• Evaluate promotional offers, distribution channels, and pricing to achieve business goals.
• Conduct market analysis using customer feedback and competitive analysis to inform roadmap decisions.
• Develop and review product marketing content with internal teams and OEM partners.
• Collaborate with OEMs to meet AT&T product and service requirements.

Requirements

• 4-6 years of experience in product management in telecommunications, technology, or consumer electronics-related industries.
• Demonstrated ability to partner with internal cross-functional teams in a program/project management capacity.
• Self-starter with excellent written, verbal, and oral presentation skills.
• Strong analytic and fact-based decision-making skills.
• Proficiency in PowerPoint, Excel, and Word.
• Proven ability to translate ideas and vision into product definition and requirements.

Nice-to-haves

• Experience with OEM or a technology start-up in a product management/product marketing capacity.
• Bachelor's degree in Marketing, Business, or Engineering; MBA preferred.
• Working knowledge of smartphone and mobile broadband platforms.
• Experience managing partners and vendors including marketing development funds.
• Experience regularly presenting in front of large audiences and executives.
• Product Management/Product Marketing certifications.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories.