Lead Product Owner

$106,700 - $177,900/Yr

Unclassified - Atlanta, GA

Full-time - Manager

Atlanta, GA

About the position

As the Lead Product Owner for the AJC Mobile App, you will be responsible for leading the development and execution of our mobile app strategy. Launched just this January, our mobile app is a critical part of our growth strategy and has already shown great promise in acquiring, engaging, and retaining subscribers. Your primary focus will be on increasing in-app subscribers through innovative features, seamless user experiences, and data-driven decision-making. Additionally, you will have a key role in advancing our engagement and personalization efforts both within and beyond the mobile app to ensure a consistent and engaging user experience across all touchpoints. In this role, you will define and communicate the product vision, strategy, and roadmap for the mobile app. You will be the expert of app best practices and the competitive landscape to create the best product experience. Collaborating with cross-functional teams including design, development, marketing, and analytics will be essential to deliver high-quality app experiences. You will prioritize and manage the product backlog, ensuring alignment with business goals and user needs while monitoring app performance and user feedback to continuously improve the product. Your responsibilities will also include developing and implementing strategies to increase in-app subscriptions and user engagement, utilizing user-centered principles that create a full lifecycle experience informed by data and research. You will work closely with marketing and analytics teams to understand user behavior and identify opportunities for growth, designing and executing A/B tests to optimize conversion rates and subscriber retention. Furthermore, you will lead the engagement strategy across all digital platforms, ensuring a cohesive and tailored user experience. Utilizing data and insights, you will drive personalized content recommendations, notifications, and user interactions, collaborating with the technology team to integrate personalization features and ensure scalability. As the primary point of contact for all mobile app-related matters, you will provide regular updates to stakeholders both internal and external, building strong relationships with internal and external partners to align on goals and deliverables. You will also prepare and present product reports, roadmaps, and performance metrics to senior management.

Responsibilities

• Define and communicate the product vision, strategy, and roadmap for the mobile app.
• Be the expert of app best practices and the competitive landscape to create the best product experience.
• Collaborate with cross-functional teams including design, development, marketing, and analytics to deliver high-quality app experiences.
• Prioritize and manage the product backlog, ensuring alignment with business goals and user needs.
• Monitor app performance and user feedback to continuously improve the product.
• Develop and implement strategies to increase in-app subscriptions and user engagement.
• Work closely with marketing and analytics teams to understand user behavior and identify opportunities for growth.
• Design and execute A/B tests to optimize conversion rates and subscriber retention.
• Lead the engagement strategy across all digital platforms, ensuring a cohesive and tailored user experience.
• Utilize data and insights to drive personalized content recommendations, notifications, and user interactions.
• Collaborate with the technology team to integrate personalization features and ensure scalability.
• Act as the primary point of contact for all mobile app-related matters, providing regular updates to stakeholders both internal and external.
• Build strong relationships with internal and external partners to align on goals and deliverables.
• Prepare and present product reports, roadmaps, and performance metrics to senior management.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field.
• Experience working with digital products and platforms.
• Understanding of mobile app development process and launches.

Nice-to-haves

• Experience managing subscription-based or other revenue-generating consumer products.
• Familiarity with online video processes and player design.
• Experience defining products tied to Content Management Systems.
• Experience working in an agile development process.
• Understanding of mobile form factors, marketing technology, and social media.

Benefits

• Flexible vacation policy allowing employees to take as much vacation with pay as they deem consistent with their duties.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.