Lead Product Strategy Manager - Acquisition and Onboarding

Wells Fargo - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Product Strategy Manager - Acquisition and Onboarding to join the Consumer & Business Deposits Financial Product team. This team is responsible for developing product value propositions, experiences, and go-to market strategies that drive customer and balance growth with high customer satisfaction. As a key member of the Mass Market Financial Products team, focusing on Acquisition and Onboarding, you will be responsible for ensuring our customer acquisition and onboarding experiences are optimally designed and executed to drive higher growth and new customer engagement. In this role, you will actively monitor the customer and product experiences to continuously improve them, making them more intuitive, seamless across channels, and easy to use. You will develop and implement deposit acquisition and onboarding strategies and initiatives that drive growth and create seamless customer experiences across channels. Additionally, you will analyze customer needs, market dynamics, trends, regulatory requirements, and risk management to inform the products, solutions, and experiences we deliver. You will also develop and influence business plans and metrics, requirements, and change implementations across multiple groups, articulating vision, defining scope, establishing goals, and providing direction on building, changing, and managing deposit products, solutions, and experiences. Engaging, collaborating, and influencing leaders, stakeholders, partners, subject matter experts, project managers, and delivery teams companywide will be crucial. You will partner with digital, branch banking, marketing, analytic, finance, and risk teams to determine strategies that align with our goals.

Responsibilities

• Actively monitor the customer and product experiences to continuously improve them, making them more intuitive and seamless across channels.
• Develop and implement deposit acquisition and onboarding strategies and initiatives that drive growth and create seamless customer experiences across channels.
• Analyze customer needs, market dynamics, trends, regulatory requirements, and risk management to inform product, solution, and experiences we deliver.
• Develop and influence business plans and metrics, requirements, and change implementations across multiple groups.
• Articulate vision, define scope, establish goals, and provide direction on building, changing, and managing deposit products, solutions, and experiences.
• Engage, collaborate, and influence leaders, stakeholders, partners, subject matter experts, project managers, and delivery teams companywide.
• Partner with digital, branch banking, marketing, analytic, finance, and risk teams to determine strategies.

Requirements

• 5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education.
• Financial product management experience - banking experience preferred.
• Familiarity with creating strategies, building and marketing products, and developing digital and omnichannel experiences and solutions tailored to unique customer needs.
• Ability to collaborate with stakeholders and deliver presentations to senior leaders.
• Detail oriented with solid analytical skills and ability to synthesize data to make decisions.
• Knowledge and understanding of product or program management: development of roadmaps, strategies, and management of products ranging from concepts in ideation through to market delivery.
• Proven track record of delivering results.
• Self-starter with high energy and motivation who works well independently and can lead cross-functional teams.
• Ability to develop and maintain strong relationships with key partners.
• Strong sense of urgency and results oriented with the ability to motivate teams and mobilize resources.
• Strong relationship management, influencing, vision, operational and execution skills.
• Proven ability to influence, educate and advocate for an idea or vision and gain alignment.
• Ability to visualize, articulate, and solve problems.
• Comfortable working with a wide variety of corporate executives, channels, marketing, operations, and other business partners.
• Strong ability to assess market and competitive conditions and to develop creative, break-through approaches supporting improved customer experiences and operational efficiencies.
• Ability to create clear and compelling presentations with exceptional strategic 'storytelling' skills.
• Exceptional organization, coordination, and time management skills.
• High degree of comfort with data, analysis, metrics and financials to identify opportunities or understand problems.

Nice-to-haves

• Experience in developing digital and omnichannel experiences and solutions tailored to unique customer needs.
• Ability to create clear and compelling presentations with exceptional strategic storytelling skills.