Lead Public Relations Specialist

Garmin International - Olathe, KS

Full-time - Senior

Olathe, KS

Computer and Electronic Product Manufacturing

About the position

The Lead Public Relations Specialist at Garmin International, Inc. is responsible for leading the global public relations and communications strategy to promote Garmin's brand, products, and services. This role involves developing and executing a comprehensive PR and content strategy, collaborating with various teams, and maintaining strong relationships with media outlets.

Responsibilities

• Write, source and distribute press releases, with a mix of global and regional distribution
• Collaborate with content marketing team on the development/distribution of blog articles
• Guide internal and partner approvals for third-party PR and blog content on request
• Develop/maintain strong relationships with journalists through targeted media outreach
• Create/maintain media lists for pitching and distributing press releases
• Collaborate cross-functionally on timely story pitches
• Collaborate with global sales/marketing teams on a range of communications initiatives
• Provide media clippings, competitor insights and industry trends to business leadership on a regular cadence
• Present monthly PR updates to global PR and communications teams
• Develop/lead Business to Business (B2B) and Business to Consumer (B2C) PR and content strategy/execution to promote Garmin Health enterprise business solutions
• Create, maintain and provide visibility to global Garmin Health PR and content calendar
• Curate content for B2B newsletter with guidance from the Garmin Health global marketing manager
• Monitor/report global media coverage of Garmin Health announcements and events
• Plan, lead and execute Garmin Health Summit media event; develop run of show, coordinate interviews, and work with global offices to identify and invite media attendees
• Identify regional pitch topics and PR strategies in alignment with specific Garmin Health business verticals
• Attend and promote Garmin Health industry events and trade shows across the globe
• Support PR activations and interview opportunities with Garmin Health leaders and business partners
• Lend PR expertise to other Garmin business segments on request
• Collaborate cross-functionally on global PR activations and events
• Support internal business communications needs as needed

Requirements

• Bachelor's Degree in PR, Journalism, Mass or Strategic Communications, English, or a related degree
• Minimum of 9 years of PR/media relations experience with demonstrated B2B expertise
• Excellent writing skills and thorough knowledge of Associated Press style guidelines
• Strong verbal, presentation and interpersonal communication skills
• Proficiency with Microsoft suite, WordPress and media monitoring tools
• Demonstrated organizational/analytical skills with attention to detail, a collaborative spirit, positive attitude and enthusiasm for working across global teams

Nice-to-haves

• Previous experience in consumer electronics or IT organization
• Previous Marketing Agency experience
• Previous experience in Digital Health

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities