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The Lead Salesforce Administrator at Princess Cruises is responsible for managing and optimizing the Salesforce platform infrastructure, configurations, and enhancements. This role is crucial for driving platform excellence by designing, implementing, and maintaining scalable solutions that support the company's CRM strategy and business operations. The administrator will work closely with cross-functional teams to oversee system configuration, user management, security controls, and platform integrations, ensuring best practices are followed. Additionally, the role involves mentoring junior administrators and serving as the primary technical advisor for Salesforce-related decisions.