Lead Search Engine Optimization (SEO) Marketing Consultant

$96,600 - $171,800/Yr

Wells Fargo - Chandler, AZ

Full-time - Mid Level

Chandler, AZ

10,001+ employees

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Marketing Consultant on the Search Engine Optimization Center of Excellence team as part of Enterprise Marketing Services. This role is focused on delivering innovative insights and strategies to attract and convert traffic from search engines, aligning with business objectives. The SEO Lead will perform research, create search engine optimizations, measure performance, and provide insights to enhance the online presence of the company across multiple websites.

Responsibilities

• Understand business/marketing goals and create search engine optimization strategies aligned to these goals.
• Utilize SEO tools, data, and analytics to create insights and data-driven strategies.
• Perform keyword research, search behavior analysis, technical audits, and competitive analysis.
• Provide technical support including identifying crawl issues, structured data, and sitemaps.
• Create on-page, off-page, and site-wide strategies including metadata and content strategy.
• Maintain a roadmap of ongoing SEO opportunities and track implementation progress.
• Measure business impacts of SEO implementations and identify areas for optimization.
• Collaborate with various teams to influence the implementation of SEO strategies.
• Educate stakeholders on SEO best practices and advocate for optimal site content and code.
• Produce executive-level analysis and presentations for senior leaders.

Requirements

• 5+ years of Marketing, Digital Marketing, or Digital Platforms experience.
• Experience creating recommendations to attract search engine traffic using tools like Ahrefs, SEMRush, and Google Analytics.
• Expert technical SEO knowledge and ability to advise developers and product owners.
• Exceptional ability to create professional-level presentations with clear KPIs.
• Knowledge of the latest SEO industry standards and best practices.
• Ability to think strategically with strong problem-solving skills.
• Exceptional verbal, written, and interpersonal skills.

Nice-to-haves

• Experience with financial services or large/complex industries.
• Exposure to paid search and understanding of its dynamics with organic performance.

Benefits

• Health insurance
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance
• Critical illness insurance
• Accident insurance
• Parental leave
• Critical caregiving leave
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement