Lead Search Engine Optimization (SEO) Marketing Consultant

$115,900 - $206,100/Yr

Wells Fargo - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Lead Marketing Consultant on the Search Engine Optimization Center of Excellence team as part of Enterprise Marketing Services. This role focuses on delivering innovative insights and strategies to attract and convert traffic from search engines, aligning with business objectives. The SEO Lead will perform research, create optimizations, measure performance, and provide insights for specific lines of business.

Responsibilities

• Understand business/marketing goals and create search engine optimization strategies aligned to these goals.
• Utilize SEO tools, data, and analytics to create insights and data-driven strategies.
• Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis.
• Provide technical support including identifying crawl issues, structured data, social markup, and sitemaps.
• Create on-page, off-page, and site-wide strategies/recommendations including metadata and content strategy.
• Maintain a roadmap of ongoing SEO opportunities and track implementation progress.
• Measure business impacts of SEO implementations and identify areas for optimization.
• Partner with various teams to influence the implementation of SEO strategies.
• Provide technical SEO requirements to ensure optimal content and code.
• Collaborate with paid media teams to identify SEO/Paid search opportunities.
• Support the SEO Center of Excellence roadmap and build processes for SEO capabilities.
• Educate stakeholders on SEO best practices and advocate for site content development.
• Build business cases that quantify revenue opportunities and present to leadership.
• Produce executive-level analysis and presentations for senior leaders.

Requirements

• 5+ years of Marketing, Digital Marketing, or Digital Platforms experience.
• Experience creating recommendations to attract search engine traffic using tools like Ahrefs, SEMRush, and Google Analytics.
• Exceptional ability to translate insights into SEO strategies that deliver business goals.
• Expert technical SEO knowledge and ability to advise developers and product owners.
• Exposure to paid search and understanding of its dynamics with organic performance.
• Exceptional ability to create professional presentations with clear KPIs.
• Knowledge of the latest SEO industry standards and best practices.
• Experience in financial services or large/complex industries is ideal.
• Ability to think strategically with strong problem-solving skills.
• Ability to manage multiple initiatives effectively in a fast-paced environment.
• Exceptional verbal, written, and interpersonal skills.

Nice-to-haves

• Experience with financial services firms or large/complex industries.
• Advanced Microsoft Office skills, particularly in PowerPoint and Excel.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement