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Wellmark Blue Cross and Blue Shield - Des Moines, IA
posted 2 months ago
About the position
The Lead Senior Copywriter at Wellmark is a pivotal role within Team Indigo, the internal creative and communications agency. This position focuses on delivering custom campaigns for Wellmark's largest accounts, emphasizing work-life balance, growth, and creative freedom. The lead copywriter collaborates with clients to address their benefits challenges, creating clear and engaging materials that simplify health and pharmacy benefits, promote healthy habits, and guide readers in making informed health decisions.
Responsibilities
- Consult with external clients about their benefits challenges and deliver recommendations for multi-touch campaigns.
- Translate complex health-related information into empathetic, plain-language copy.
- Develop creative themes, taglines, and concepts that drive entire campaigns.
- Research and digest new and complicated information quickly.
- Collaborate with account managers to identify and recommend client-specific content strategies.
- Work closely with graphic designers from concept to execution.
- Mentor junior writers and provide constructive feedback.
- Lead brainstorming sessions to inspire new ideas for content development.
- Ensure all deliverables adhere to marketing strategy and message clarity.
- Participate in winning new business by preparing materials for pitch meetings.
Requirements
- Bachelor's degree or direct and applicable work experience.
- 6+ years of marketing communications or creative writing experience.
- Excellent creative writing and editing skills, with knowledge of AP style.
- Prior agency experience is strongly preferred.
- Strong verbal and written communication skills.
- Self-starter with effective project coordination skills.
- Ability to provide and receive constructive feedback.
- Proficiency with Microsoft Office suite, specifically Word.
- Strong portfolio showcasing copywriting excellence.
Nice-to-haves
- B2B and B2C marketing experience.
- Experience in the insurance, financial services, or health care industry.
- Ability to coach and mentor others.
Benefits
- Work-life balance with genuine growth opportunities.
- Creative freedom in a supportive environment.
