Lead Senior Copywriter (Indigo)

Unclassified - Des Moines, IA

Full-time - Senior

Des Moines, IA

About the position

The Lead Senior Copywriter at Wellmark is a pivotal role within the internal creative agency, Indigo, responsible for crafting compelling and clear communications that simplify health and pharmacy benefits for clients. This position emphasizes collaboration with account managers and graphic designers to develop multi-touch campaigns that resonate with the audience while ensuring adherence to brand standards. The role offers opportunities for leadership, creative freedom, and professional growth in a supportive environment focused on member well-being.

Responsibilities

• Collaborate with external clients to understand their benefits challenges and deliver recommendations for multi-touch campaigns.
• Translate complex health-related information into clear, empathetic, and engaging copy.
• Develop creative themes, taglines, and concepts that drive entire campaigns.
• Research and digest new information quickly to inform copy development.
• Mentor and provide feedback to junior writers, fostering their growth and collaboration.
• Oversee multiple projects, ensuring timely delivery and adherence to quality standards.
• Build and maintain strong relationships with clients and stakeholders, acting as a trusted advisor.
• Participate in new business pitches by preparing materials and attending meetings as needed.

Requirements

• Bachelor's degree or equivalent work experience.
• 6+ years of experience in marketing communications or creative writing.
• Excellent creative writing and editing skills, with attention to detail and knowledge of AP style.
• Prior agency experience is strongly preferred.
• Strong verbal and written communication skills, with the ability to distill complex information into engaging copy.
• Self-starter with effective project coordination skills, including planning and time management.
• Proficiency in Microsoft Office, particularly Word.
• Strong portfolio showcasing copywriting excellence across various media.

Nice-to-haves

• B2B and B2C marketing experience.
• Experience in the insurance, financial services, or healthcare industry.
• Ability to coach and mentor others.

Benefits

• Work-life balance with genuine growth opportunities.
• Creative freedom in a supportive environment.
• Collaboration with a dedicated team focused on member well-being.