Lead Strategic Consultant

Publicis Groupe - Saratoga, CA

Full-time - Senior

Saratoga, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

Epsilon is seeking a Digital Business Consultant to work closely with clients to assess their marketing needs and enhance their digital marketing effectiveness. This role involves consulting on CRM strategy, campaign strategy, and data & audience strategy through market research and analysis, providing insights and reporting, and recommending tactics for improvement.

Responsibilities

• Collaborate with clients to understand their marketing goals, target audience, and pain points.
• Develop comprehensive recommendations and a roadmap for optimizing digital marketing strategies.
• Work closely with clients to establish robust data collection and analytics processes.
• Continuously monitor the performance of the digital marketing strategy and assess its effectiveness.
• Develop and implement comprehensive digital marketing strategies aligned with clients' goals.
• Stay abreast of the latest trends, innovations, and best practices in digital marketing.
• Foster strong, trusted relationships with clients by delivering exceptional customer service.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• 8-10 years of experience steering and guiding client discussions.
• Proven experience in digital marketing, preferably in a consulting role.
• Deep understanding of various digital marketing channels and analytics tools.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and presentation skills.

Nice-to-haves

• Advanced degrees or certifications in digital marketing or Enterprise Technology.
• Experience in Audience Segmentation and CRM strategy.

Benefits

• Comprehensive portfolio of capabilities across digital media, messaging, and loyalty solutions.
• People-centric workspace focused on growth, wellbeing, and work-life harmony.