Lead Tasting Room Associate, Sterling Vineyards

$23 - $29/Yr

Treasury Wine Estates - Calistoga, CA

Full-time - Entry Level

Calistoga, CA

Beverage and Tobacco Product Manufacturing

About the position

The Hospitality Sales Lead is an ambassador for all guest interactions through pouring and selling wines, hosting tastings, guiding tours, and welcoming all visitors. This role acts as a shift supervisor to lead by example and direct daily activities of Hospitality Sales Associates in partnership with the Assistant Hospitality Sales Manager. The position is crucial in achieving financial objectives, enhancing guest experiences, and maintaining operational standards at Sterling Vineyards, which is set to re-open in October 2023 after renovations following the Glass Fire.

Responsibilities

• Assist with achieving or exceeding key DTC financial objectives including total revenue, wine club conversion, new guest data collection, and average order value (AOV) targets.
• Follow proper inventory management to ensure minimal loss/expense each month.
• Provide the first line of information to the guest by greeting, directing, and answering questions regarding our wines, merchandise, history, and facilities.
• Host wine tastings that convey Sterling Vineyards brand image and lead to sales transactions and brand loyalty.
• Complete transactions accurately on point of sales system, including shipping orders, wine club, and cash transactions. Stock, price, and display merchandise.
• Accurately report tips and other gratuities.
• Open, close, and operate cash registers.
• Build, enhance, and maintain long-term guest relationships.
• Serve as a primary host for V.I.P. guests.
• Maintain consistent guest service standards.
• Educate the guests about the wines, winemaking techniques, and winery information and history.
• Offer wine club program and encourage sign-ups in a captivating manner to increase sales and build customer loyalty.
• Engage directly with guests and proactively solve service issues and identify areas of opportunity.
• Set-up and host wine tastings and tours for guests.
• Pour wines and educate consumers on our wine(s) in an enthusiastic manner.
• Regularly audit tours and tastings to ensure experiences meet established standards.
• Follow GAMES according to Hospitality Academy standards.
• Coordinate with Wine Club Ambassador to ensure wine club experiences activities are delivered to an exceptional standard.
• Act as an ambassador by working special events as necessary.
• Work alongside team members.
• Act as an informed resource for consumers regarding winemaking, winegrowing, production, vintages, products, and availability and awards and accolades.
• Assist in events, private dinners, and various site activities.
• Collaborate with co-workers to provide a superior guest experience.
• Provide service and hospitality that exceeds our competitors and our guest's expectations.
• Stay current on Sterling Vineyards wines and guest offerings.
• Strive for WISE triple score sales and service results.
• Be informed on local hospitality offerings and make recommendations to guests.
• Participate in TWE training programs.
• Act as a backup for other Hospitality Sales Associates who are conducting tastings and tours.
• Train hospitality staff to achieve both financial results and meet guest experience expectations.
• Model TWE DNA for all coworkers and guests.
• Contribute to a culture of excellence among all new and existing employees.
• Be engaged and active in the local wine industry community.
• Stock, organize, and keep clean the working environment.
• Manage breaks and lunches for assigned team during daily shifts.
• Ensure all Sterling SOPs and TWE policies are adhered to.
• Ensure Sterling team adheres to all TWE Zero Harm and Health & Safety standards, and provide all necessary training.
• Work with onsite maintenance team to ensure all guest-facing areas are well presented, including equipment, landscaping, and building interior/exteriors.

Requirements

• Minimum 2 years wine sales, restaurant, and/or hospitality service experience.
• Self-motivated, highly organized, and require minimal day-to-day direction.
• Effective communication in English with all levels of employees and consumers, written and spoken, demonstrating strong interpersonal skills.
• Ability to work flexible shifts, weekends, and holidays.
• Strong knowledge of Napa Valley area, food, and wine market preferred.
• Basic understanding of wine and winemaking.
• Ability to travel on occasion to other Company locations.
• Ability to lift 40 pounds.
• At least 21 years of age.
• Clean professional appearance and able to represent TWE internally and externally.

Benefits

• Competitive hourly wage between $23 to $29 per hour based on experience and qualifications.
• Opportunities for professional development and training programs.
• Engagement in a vibrant and dynamic work environment within the wine industry.