Lead UX Marketing & Enablement Manager

Salesforce - Chicago, IL

Full-time

Chicago, IL

Publishing Industries

About the position

The Lead UX Marketing & Enablement Manager at Salesforce is responsible for crafting compelling marketing strategies and enablement initiatives that drive product adoption and enhance user experiences across the Salesforce product portfolio. This role involves collaborating with various teams to create effective go-to-market plans, develop high-quality content, and lead impactful campaigns that resonate with both technical and non-technical audiences. The ideal candidate will thrive in a dynamic environment, tackling ambiguity and guiding strategy to support product launches and customer engagement.

Responsibilities

• Be the go-to-market guide for team members across product, marketing, and distribution for the Salesforce Lightning Design System and evolving products
• Create concise and effective launch and enablement plans, walking decks and FAQs that make it easy for technical and non-technical roles to understand what's changing and how the changes benefit customers
• Understand the competitive landscape, market trends, and customer needs to inform messaging and positioning
• Create and lead impactful, adoption-driven campaigns
• Define and build repeatable demos, use cases, and create high-quality content
• Collaborate directly with UX leadership to drive marketing plans aligned to product development
• Guide partners to the appropriate resources and SMEs who help them develop best-in-class marketing and enablement content
• Collaborate and deliver with executive communications, public relations, and analyst relations
• Recruit speakers and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and third party events
• Develop and report campaign metrics
• Organize work in ways that support quick and consistent async collaboration

Requirements

• 7+ years of product marketing, solution engineering or go-to-market background
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Hands-on experience building a range of marketing assets, including compelling designer and developer use cases and enablement materials, concise slide pitch-decks, demo videos, and event/webinar content
• Experience using data and analytics to advise decision-making, with a track record of setting and achieving measurable marketing goals
• Outstanding organizational skills to define and balance multiple projects with tight deadlines optimally within a dynamic environment
• Skilled at building strong, connected relationships with cross-functional teams and aligning with global customers
• Collaboration skills with a willingness to drive tactical execution
• Superb written and verbal communication skills