Lead UX Marketing & Enablement Manager

$176,800 - $243,100/Yr

Salesforce - Seattle, WA

Full-time - Senior

Seattle, WA

Publishing Industries

About the position

The Lead UX Marketing & Enablement Manager at Salesforce is responsible for driving go-to-market (GTM) strategies and delivering impactful marketing campaigns that enhance product adoption and awareness of the Salesforce Lightning Design System. This role requires a blend of product marketing expertise and a deep understanding of user experience, focusing on creating compelling messaging and enablement content for various stakeholders across the organization.

Responsibilities

• Be the go-to-market expert for stakeholders across product, marketing, and distribution for the Salesforce Lightning Design System and evolving products.
• Create concise and effective launch and enablement plans, walking decks and FAQs that make it easy for technical and non-technical roles to understand what's changing and how the changes benefit customers.
• Understand the competitive landscape, market trends, and customer needs to inform messaging and positioning.
• Create and lead impactful, adoption-driven campaigns.
• Define and build repeatable demos, use cases, and create high-quality content.
• Collaborate directly with UX leadership to drive marketing plans aligned to product development.
• Guide stakeholders to the appropriate resources and subject matter experts (SME) who help them develop best-in-class marketing and enablement content.
• Collaborate and deliver with executive communications, public relations, and analyst relations.
• Recruit speakers and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and third party events.
• Develop and report campaign metrics.
• Organize work in ways that support quick and consistent async collaboration.

Requirements

• 7+ years of product marketing, solution engineering or go-to-market background.
• Expertise in Salesforce products and/or other SaaS and B2B technology platforms.
• Hands-on experience building a range of marketing assets, including compelling designer and developer use cases and enablement materials, concise slide pitch-decks, demo videos, and event/webinar content.
• Proven ability to leverage data and analytics to inform decision-making, with a strong track record of setting and achieving measurable marketing goals.
• Exceptional organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
• Skilled at building strong, connected relationships with cross-functional teams and aligning with global stakeholders.
• Strong collaboration skills with a willingness to drive tactical execution.
• Superb written and verbal communication skills.
• Confidently deliver presentations to audiences of all sizes.
• Pick up and lead new projects even in the face of ambiguity, without hesitation.

Benefits

• Competitive salary range of $176,800 to $243,100 based on experience and location.
• Incentive compensation and equity opportunities.
• Comprehensive benefits package including health insurance, retirement plans, and paid time off.