Lead Writer, Brand Creative Kids, Global

Nike - Beaverton, OR

Full-time - Senior

Beaverton, OR

Leather and Allied Product Manufacturing

About the position

Become a Part of the NIKE, Inc. Team. NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world. We are looking for a Lead Writer to join our Global Brand Creative Kids team! Copywriters are outstanding teammates, passionate about creating sharp narratives, ensuring creative integrity, and executing to a high standard. They work under the direction of the narrative lead and work alongside producers and designers to craft outstanding creative. They can work across several projects at the same time, always working against long-term themes and seasonal strategy. They deliver creative concepts, manifestos, athlete storytelling and creative messaging across all channels, working collaboratively with Brand Narrative, Art Directors and Designers to help shape our concepts. In this role, you will help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams. You will deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting. You will ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging. You will work strategically to drive brand awareness and deliver strong engagement through creative deliverables. Keeping up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team will be essential. You will partner effectively across teams and dimensions-social, art direction, digital design, styling, photography, production, post-production, and marketing-throughout the creative process. Ensuring all projects are well-planned, creatively exceptional, and delivered on-time will be a key responsibility. You will review project work for highest standards of quality, consistency, accuracy, and successful completion. Continually encouraging and empowering the team around you, you will work in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

Responsibilities

• Help shape long-term and seasonal creative concepts in partnership with the Brand Narrative team and Art Direction teams.
• Deliver best-in-class brand storytelling, with deliverables ranging from manifestos and social content, to digital campaign content, headlines, and scriptwriting.
• Ensure our content meets and exceeds the highest standards: always on-brand, culturally aware, sport-authentic, platform right, distinctive and engaging.
• Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.
• Keep up to date with emerging trends in sports, design, culture, (social)media, and technology as relevant to Nike and the writing team.
• Partner effectively across teams and dimensions-social, art direction, digital design, styling, photography, production, post-production, and marketing-throughout the creative process.
• Ensure all projects are well-planned, creatively exceptional, and delivered on-time.
• Review project work for highest standards of quality, consistency, accuracy, and successful completion.
• Continually encourage and empower the team around you, working in a hands-on and highly collaborative manner to produce fresh, distinctive, effective storytelling through a high volume of work and widely varying end uses.

Requirements

• 3-5 years writing in an agency, brand, or social environment.
• A passion for the Athlete*, Sport*, Culture & Defining the next generation of Sport for Kids.
• Deep Knowledge of Sport culture; the sport, the athletes and Kid culture.
• A portfolio of social & brand writing across platforms, displaying a distinctive voice, expert command of style and tone, and impeccable eye for detail.
• Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.
• Excellent verbal and visual communication skills.
• Ability to work collaboratively with strong interpersonal skills.
• Experience across brand, digital, and social writing, with a solid understanding of content platforms.
• Have a good pulse on what's happening on the social media platforms.
• Strong time management with ability to keep multiple projects moving forward simultaneously.
• Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work.
• Astute attention to detail and meticulous organizational skills.
• Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.
• A sense of humor and a positive spirit.

Benefits

• Generous total rewards package
• Casual work environment
• Diverse and inclusive culture
• Electric atmosphere for professional development