Lenovo ISG Brand Manager

CDW - Chicago, IL

Full-time - Mid Level

Chicago, IL

10,001+ employees

Merchant Wholesalers, Durable Goods

About the position

The Brand Manager at CDW serves as the central liaison for Lenovo, working closely with various stakeholders across the organization, including sales, finance, and marketing. This role is pivotal in driving revenue, profitability, and brand awareness while engaging with CDW partners. The Brand Manager is responsible for developing go-to-market strategies, educating sales teams, and managing financial benefits related to the partner's product line.

Responsibilities

• Be the subject matter expert in a partner's product line and associated programs.
• Analyze industry information to identify opportunities and develop strategies to increase sales.
• Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans.
• Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base.
• Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management.
• Communicate partners' financial conditions and market new products related to the assigned partner.
• Engage daily with assigned partner to maintain open communication with all stakeholders.
• Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding.
• Engage with CDW Procurement to help forecast sales volumes.
• Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives.
• Provide comprehensive reporting on brand performance, category performance, industry trends, and market share.
• Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives.
• Assist the Product Specialists in creation and review of content for respective manufacturer ads.
• Obtain and facilitate necessary partner and industry certifications.

Requirements

• Bachelor's degree + 2 years sales/marketing experience, OR 6 years' experience in sales/marketing, OR 4 years CDW PPM experience + 2 years' experience in sales/marketing.
• Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders.
• Proficient in Microsoft Office applications.
• Demonstrated financial and business acumen.

Benefits

• Health insurance
• 401k
• Paid holidays
• Professional development
• Flexible scheduling