MarketSource - New Haven, CT
posted 3 months ago
LG Electronics / MarketSource is currently searching for a Territory Account Representative to partner with our client's retail program. The LG Brand Expert connects the physical and digital environments where consumers explore, learn, and shop for appliances. This role is pivotal in managing local relationships with retail partners, driving awareness, implementing initiatives, collecting and communicating market intelligence, and increasing sell-out across the territory. The LG Brand Expert will also engage directly with consumers through various channels, including social media, to enhance brand visibility and consumer engagement. In this position, the Territory Account Representative will provide both in-person and virtual store support. Responsibilities include training, educating, and motivating store personnel on product features, customer benefits, and the overall value proposition of LG products. The representative will influence district and store leaders to support share increase and sell-out strategies within their assigned territory locations. They will execute action plans at both territory and store levels, focusing on driving increased sales, market share, store mind share, and sell-out performance. The role requires developing and maintaining strong relationships with client field leadership and retailer field leadership and associates within the assigned territory. The representative will ensure that sales, market, and competitive information are recorded and submitted after each retailer visit through The MarketSource Reporting Tool. Additionally, they will connect with local retail partner stores and field management to identify regional training opportunities and deliver associate training within the assigned territory. The Territory Account Representative will also support strategic initiatives and marketing programs, ensuring that brand visual presence objectives are met by maintaining the physical presentation of display models in assigned retail locations. This includes ensuring all signage or point of purchase materials are in place and that products are properly priced. Daily or weekly travel to retail stores is required to ensure that areas are properly displayed, maintained, and merchandised. On the social media front, the representative will manage LG's social media presence to build brand awareness and engage with audiences. This includes understanding core audiences, creating and maintaining an online following across various platforms, and utilizing activities that increase brand value and product knowledge. The representative must possess the ability to connect with consumers and sales associates, maintaining a positive demeanor and expressiveness needed to convey core messaging and training effectively. Overall, this position requires a proactive, high-energy individual with strong relationship-building skills, excellent presentation and communication abilities, and a demonstrated track record in territory account sales. The representative must be able to work independently, multi-task, and respond to various situations while maintaining strong organizational skills and creative problem-solving abilities.