Lifecycle Marketing Analyst

$85,000 - $100,000/Yr

Ramp Financial - New York, NY

Full-time - Entry Level

New York, NY

About the position

The Lifecycle Marketing Analyst at Ramp is a pivotal role within the Growth team, focusing on the implementation and management of communications campaigns aimed at customer acquisition and activation. This position involves collaboration with various cross-functional teams to enhance marketing strategies and drive growth through effective email marketing and audience segmentation.

Responsibilities

• Implement and update emails, campaigns, and workflows in Hubspot
• Support scoping and building the initiatives of lifecycle team members
• Manage requests from cross-functional partners
• Manage the lifecycle send calendar and QA emails
• Work with the data team to manage and refine audience segmentation
• Own the lifecycle templating system, ensuring emails adhere to design and quality standards
• Manage end-to-end reporting of email communications and tests
• Understand Ramp's ICP and prospects to deliver timely messages
• Drive and communicate learnings at scale to improve Growth, Marketing, Product, and Design teams

Requirements

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
• Email best practices for compliance, deliverability, and conversion
• Exceptional copywriting skills and an eye for great design
• Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
• Experience with business intelligence & analytics tools e.g Looker, Amplitude
• Understanding of A/B test design
• Strong analytical background with the ability to draw insights from quantitative and qualitative data
• Experience owning a numerical goal and driving projects to achieve that goal
• Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
• Critical lens for audiences and the ability to turn generalized insights into actions
• Ability to think outside the box and devise creative tests

Nice-to-haves

• Strong, hands-on experience with Hubspot or other marketing automation platforms
• Experience at high growth startups
• HTML and CSS background, specifically within email marketing best practices
• Familiarity with SQL and database analysis

Benefits

• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support for NY
• Pet insurance