Lifecycle Marketing Analyst

$125,000 - $125,000/Yr

Ramp Business Corporation - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

About the position

The Lifecycle Marketing Analyst at Ramp plays a crucial role in the Growth team, focusing on writing, sending, analyzing, and managing communications campaigns aimed at customer acquisition and activation. This position involves collaboration with various teams, including Product Marketing, Product Management, and Content & Communications, to enhance marketing strategies and drive growth metrics.

Responsibilities

• Implement and update emails, campaigns, and workflows in Hubspot
• Support scoping and building the initiatives of lifecycle team members
• Manage requests from our cross-functional partners
• Manage the lifecycle send calendar and QA emails
• Work with the data team to manage and refine audience segmentation
• Be the owner of the lifecycle templating system, ensuring emails adhere to our design and quality standards
• Manage end-to-end reporting of our email communications and tests
• Deeply understand Ramp's ICP and prospects to deliver the best possible message at the right time
• Drive and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

Requirements

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
• Email best practices for compliance, deliverability, and conversion
• Exceptional copywriting skills and an eye for great design
• Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
• Business intelligence & analytics tools e.g Looker, Amplitude
• Understanding of A/B test design
• Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
• Experience owning a numerical goal and driving projects to achieve that goal
• Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
• Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
• Be able to think outside the box and devise creative tests

Nice-to-haves

• Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows
• Experience at high growth startups
• HTML and CSS background, specifically within email marketing best practices
• Familiarity with SQL and database analysis

Benefits

• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support for NY
• Pet insurance