Lifecycle Marketing Manager

$101,500 - $156,750/Yr

DocuSign - San Francisco, CA

Full-time - Mid Level

Onsite - San Francisco, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Lifecycle Marketing Manager at DocuSign is responsible for developing, implementing, and optimizing marketing campaigns across various channels to enhance customer engagement, drive pipeline growth, and increase revenue. This role involves collaboration with multiple teams to create strategies that align with the company's global expansion efforts, focusing on upselling and cross-selling. The ideal candidate is data-driven and has a strong background in B2B SaaS marketing, particularly in lifecycle marketing and demand generation.

Responsibilities

• Build and implement expansion campaigns to drive engagement, demand and meet business objectives and aggressive growth targets
• Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion
• Partner closely with the product and growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts and accelerate sales cycle
• Partner closely with cross-functional teams from Product-Led Growth, Marketing Operations and Customer Success to drive incremental growth across all customer segments
• Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs

Requirements

• 5+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business
• Experience with strategizing and implementing multi-channel marketing campaigns using best practices and building scalable campaigns that deliver results
• Experience working in a Product-Led Growth model
• Experience driving insights and trends from data
• Experience in creating email campaigns, including developing targeted messaging and optimizing content and assets for engagement
• Bachelor's degree in marketing, business, or related field

Nice-to-haves

• Highly analytical and dedicated to data-driven insights
• Strong project management skills and attention to detail
• Ability to think strategically and effectively to drive programs from inception to execution to analysis
• Dynamic, highly motivated, organized, self-starter
• Excellent written and verbal communication skills
• Demonstrated experience implementing and optimizing Product-Led Growth strategies in a B2B environment, with the ability to learn new technologies, products, or systems quickly
• Understanding of customer segmentation, targeting, lead and demand nurturing strategies
• Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ
• Knowledge of user experience (UX) best practices and ability to create engaging in-product communications (PQL)
• Experience with ABM and analytics tools

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events