Lifecycle Marketing Manager

Brainjolt Media - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Lifecycle Marketing Manager at Brainjolt Media is responsible for enhancing customer engagement strategies through innovative email, SMS, and in-app marketing campaigns. This role combines creativity with technical proficiency, leveraging data-driven insights to optimize campaign effectiveness and grow engaged audiences via owned channels. The ideal candidate will have a passion for AI and a strong background in email marketing.

Responsibilities

• Design and implement advanced email, SMS, and in-app marketing campaigns using Iterable.
• Build new tools to personalize messaging, product recommendations, and suggested deals using extensive transaction data.
• Develop new channels or tactics to engage millions of users and increase revenue from direct channels.
• Create segmentations and customer journeys based on behaviors and preferences to improve engagement and conversion rates.
• Conduct continuous A/B testing and optimization on email campaign elements to enhance outcomes.
• Collaborate with AI and data teams to integrate new product feeds and recommendation engines into campaigns.
• Analyze campaign performance and report on user growth, engagement, and revenue metrics to leadership.
• Ensure compliance of email campaigns with legal and ethical guidelines, maintaining domain health and deliverability.

Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, Computer Science, or related field.
• 4+ years of experience in email marketing and managing large databases with high-volume email senders.
• Demonstrated passion for AI and its applications in digital marketing.
• Proven track record of developing and executing profitable email or SMS campaigns and complex customer journeys.
• Strong analytical skills and proficiency in metrics-driven marketing.
• Excellent communication and collaborative skills to work effectively across teams.

Benefits

• Paid Holidays
• Health Insurance
• 401K Match
• Various other perks