Lifecycle Marketing Manager

$125,000 - $170,000/Yr

Uplift - San Francisco, CA

posted 3 days ago

Full-time - Mid Level
San Francisco, CA
1,001-5,000 employees
Social Assistance

About the position

The Lifecycle Marketing Manager at Upgrade will lead and manage lifecycle marketing programs aimed at driving long-term growth through impactful campaigns across various channels including email, SMS, and in-app messaging. This role involves strategic planning, execution, and optimization of customer engagement initiatives, working collaboratively with cross-functional teams to enhance the lifecycle marketing engine and ensure effective communication with prospects and customers.

Responsibilities

  • Develop and launch new lifecycle programs, optimize existing programs, and continuously iterate on channel and testing strategies.
  • Manage end-to-end development and execution of data-driven initiatives, partnering with stakeholders throughout the process.
  • Create and manage highly-segmented customer journey flows with actionable trigger points to drive conversion and engagement.
  • Size, project, and analyze the impact of initiatives on conversion and engagement metrics, working with analytics to establish measurement frameworks.
  • Leverage platform capabilities, APIs, machine-learning models, and behavioral data to drive personalized automated experiences.
  • Identify and implement new tests and tactics to innovate and drive improved results.
  • Analyze campaign results, develop benchmarks, and share performance updates and learnings.
  • Establish strong working relationships with cross-functional stakeholders in Product, Analytics, Design, and Marketing teams.

Requirements

  • 5+ years experience in Lifecycle Marketing, Email Marketing or CRM Operations.
  • Proven success in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end.
  • Proficiency in managing/scaling messaging/CRM/marketing automation platforms, including complex workflows and audience targeting.
  • Expertise in lifecycle channel best practices, including segmentation, deliverability, and copy and design approaches.
  • Strong email-specific subject matter expertise, including ISP feedback loops, whitelists, and opt-in rules.
  • High technical competence around data, including SQL, scripting, and event schemas.
  • Robust analytical skills with fluency in tools like Excel, Tableau, and Heap.
  • Bias toward action and entrepreneurial mindset with ability to form hypotheses and test quickly.
  • Ability to work independently with minimal guidance while building strong internal relationships.
  • Stellar project and time management skills with the ability to manage multiple projects.

Nice-to-haves

  • Strong copywriting and editing experience with the ability to adapt to different tones of voice.

Benefits

  • Competitive salary and stock option plan
  • 100% paid coverage of medical, dental and vision insurance
  • Flexible PTO
  • Opportunities for professional growth and development
  • Paid parental leave
  • Health & wellness initiatives
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service