Lifecycle Marketing Manager

$125,000 - $170,000/Yr

Uplift - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

1,001-5,000 employees

Social Assistance

About the position

The Lifecycle Marketing Manager at Upgrade will lead and manage lifecycle marketing programs aimed at driving long-term growth through impactful campaigns across various channels including email, SMS, and in-app messaging. This role involves strategic planning, execution, and optimization of customer engagement initiatives, working collaboratively with cross-functional teams to enhance the lifecycle marketing engine and ensure effective communication with prospects and customers.

Responsibilities

• Develop and launch new lifecycle programs, optimize existing programs, and continuously iterate on channel and testing strategies.
• Manage end-to-end development and execution of data-driven initiatives, partnering with stakeholders throughout the process.
• Create and manage highly-segmented customer journey flows with actionable trigger points to drive conversion and engagement.
• Size, project, and analyze the impact of initiatives on conversion and engagement metrics, working with analytics to establish measurement frameworks.
• Leverage platform capabilities, APIs, machine-learning models, and behavioral data to drive personalized automated experiences.
• Identify and implement new tests and tactics to innovate and drive improved results.
• Analyze campaign results, develop benchmarks, and share performance updates and learnings.
• Establish strong working relationships with cross-functional stakeholders in Product, Analytics, Design, and Marketing teams.

Requirements

• 5+ years experience in Lifecycle Marketing, Email Marketing or CRM Operations.
• Proven success in creating omni-channel lifecycle strategies and executing journeys/campaigns end-to-end.
• Proficiency in managing/scaling messaging/CRM/marketing automation platforms, including complex workflows and audience targeting.
• Expertise in lifecycle channel best practices, including segmentation, deliverability, and copy and design approaches.
• Strong email-specific subject matter expertise, including ISP feedback loops, whitelists, and opt-in rules.
• High technical competence around data, including SQL, scripting, and event schemas.
• Robust analytical skills with fluency in tools like Excel, Tableau, and Heap.
• Bias toward action and entrepreneurial mindset with ability to form hypotheses and test quickly.
• Ability to work independently with minimal guidance while building strong internal relationships.
• Stellar project and time management skills with the ability to manage multiple projects.

Nice-to-haves

• Strong copywriting and editing experience with the ability to adapt to different tones of voice.

Benefits

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives