Lifecycle Marketing Manager

About the position

Boats Group seeks a data-driven and collaborative Lifecycle Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for the end-to-end management of lifecycle marketing campaigns, focusing on email, app, and SMS channels. You will report to the Director of Lifecycle Marketing to drive engagement, retention, and growth across our user base. You will work with the marketing, sales, data, and product teams to drive campaign performance. If you are passionate about creating personalized, impactful marketing experiences and thrive in a fast-paced environment, this role is for you.

Responsibilities

• Develop, execute, and optimize lifecycle marketing campaigns across email, app, and SMS channels.
• Utilize customer segmentation strategies to deliver targeted and personalized communications.
• Manage the end-to-end campaign process, including creative development, audience targeting, A/B testing, and analysis.
• Leverage internal data to understand user behavior, identify trends, and make data-driven decisions.
• Conduct A/B testing and multivariate testing to optimize campaign performance.
• Develop and maintain customer segments for targeted lifecycle communications across B2B and B2C channels.
• Manage marketing projects in JIRA, ensuring timely delivery and effective collaboration with cross-functional teams.
• Work closely with the Director of Lifecycle Marketing and the Data Team to ensure accurate data flow and integration between marketing platforms.
• Communicate campaign results and insights to stakeholders, recommending future improvements.

Requirements

• Proven experience in lifecycle marketing, email marketing, or a related field.
• Proficiency in marketing and data platforms such as Iterable, Hightouch, Salesforce, Looker, and GA4.
• Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Technical knowledge in email and data environments is highly valued.
• Experience managing marketing projects in JIRA or similar project management tools.
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• A data-oriented mindset with a focus on continuous improvement and optimization.
• 5-7 years of experience in lifecycle marketing or similar.

Benefits

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
• Generous Time Off: Take time off as you want as you won't need to accrue them here! In addition to generous personal time, you'll also receive your birthday off, 8 holidays, and the days between Christmas and New Year's.
• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
• Commuter Benefits: Park conveniently in our building's garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.