Lifecycle Marketing Manager

$144,000 - $144,000/Yr

Chime - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Credit Intermediation and Related Activities

About the position

The Lifecycle Marketing Manager will play a crucial role in the Product and Lifecycle Marketing team, specifically supporting the Financial Security team. This position focuses on enhancing member access and driving product engagement through effective lifecycle campaigns. The manager will collaborate with cross-functional teams to develop data-driven strategies aimed at optimizing member engagement and retention throughout their journey with Chime.

Responsibilities

• Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, focusing on driving acquisition, conversion, and retention.
• Generate data-driven hypotheses to inform strategies for optimizing evergreen lifecycle campaigns and transactional communications.
• Develop and supervise channel guidelines and governance to maintain the quality and integrity of communications.
• Collaborate with partners across various departments to develop and deliver on shared strategies for large cross-functional initiatives.

Requirements

• 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement.
• Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging).
• Experience with A/B testing and campaign experimentation.
• Strong analytical skills with experience in data-driven marketing and performance analysis.
• Ability to work cross-functionally and collaborate with various stakeholders.
• Experience with key marketing platforms (Braze, Looker, AI tools a plus).
• Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources.
• Experience in the fintech industry.
• Familiarity with SQL or other data querying languages.

Benefits

• Hybrid work policy with in-office days and remote work options.
• Backup child, elder, and pet care support through UrbanSitter and Kinside.
• Competitive salary based on experience.
• 401k match and comprehensive medical, dental, vision, life, and disability benefits.
• Generous vacation policy and company-wide Take Care of Yourself Days.
• 1% of time off to support local community organizations.
• Mental health support with therapy and coaching through Modern Health.
• 16 weeks of paid parental leave for all parents, with additional leave for birthing parents.
• Access to Maven for family planning with reimbursement for fertility treatments and adoption.
• In-person and virtual team-building events.