Lifecycle Marketing Manager

About the position

The Lifecycle Marketing Manager at Eight Sleep will play a crucial role in managing lifecycle marketing acquisition channels, specifically email and SMS. This position is integral to the Growth team, focusing on implementing acquisition-focused campaigns and flows to drive revenue and enhance customer engagement. The role requires a strategic mindset, analytical skills, and a passion for the company's mission to improve sleep through innovative technology.

Responsibilities

• Define a strategy to hit channel goals through a concise customer journey
• Analyze behavioral data and conduct research to understand touch points needed to nurture users into customers
• Define specific landmarks in the customer journey to reduce time from sign-up to purchase while driving the highest ROI
• Develop and manage segmentation strategies for relevant email messaging and creative
• Manage internal resources to hit program goals
• Collaborate with the e-commerce team to enhance leads capture initiatives
• Own the creation of the lifecycle marketing content calendar and ensure initiatives stay on track
• Brief the internal creative team on program needs for campaigns and flows
• QA all work before it goes live, ensuring high standards of copy, design, and development
• Scale and grow a referral program
• Develop and oversee a loyalty program to increase brand advocates and drive acquisition
• Create and execute multi-channel marketing campaigns to promote the referral program
• Manage agency partners to create and implement program assets
• Measure results and iterate on the strategy
• Build dashboards for monitoring performance of all lifecycle marketing touch points
• Continuously refine the strategy to drive increased ROI

Requirements

• 3+ years of experience in relevant roles with proven success driving revenue above 6 figures per month through a lifecycle marketing program
• Excellent communication skills to ensure clarity and alignment across global teams
• Strong organizational skills to manage multiple resources and keep projects on track
• Ability to prioritize projects that add the highest value to the organization
• Experience in building campaigns and flows in Klaviyo or similar ESP
• Ability to work cross-functionally with designers, marketers, and growth PMs and engineers
• Intuitive understanding of how to manipulate, analyze, and interpret complex data
• Excitement about building a fast-growing brand into an iconic company
• Interest in the health and wellness space, particularly sleep

Nice-to-haves

• Experience in the health and wellness industry
• Familiarity with project management tools

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits
• Paid parental leave