Lifecycle Marketing Manager

Mason Interactive - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Professional, Scientific, and Technical Services

About the position

The Lifecycle Marketing Manager at Mason Interactive is responsible for driving customer engagement, retention, and loyalty through data-driven marketing strategies. This role focuses on optimizing customer journeys across various owned data properties, utilizing tools like Klaviyo and CRM systems to create personalized marketing campaigns that enhance customer experiences throughout their lifecycle.

Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy aligned with brand values and growth goals.
• Design, execute, and oversee campaigns across the customer lifecycle, including acquisition, onboarding, retention, and reactivation.
• Conduct in-depth data analysis to identify customer behavior trends and create targeted audience segments.
• Track and analyze campaign performance metrics to continuously optimize lifecycle marketing efforts.
• Partner closely with cross-departmental teams to ensure a unified customer experience.
• Manage end-to-end lifecycle marketing projects, including timelines, resources, and budgets.
• Stay informed on industry standards and marketing regulations to ensure compliance and best practices.

Requirements

• Bachelor's Degree in Marketing, Business, Data Analytics, or a related field.
• Minimum of 5 years in lifecycle, retention, or CRM marketing with a record of driving engagement through multichannel campaigns.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Experience with Klaviyo and familiarity with other platforms like HubSpot or Salesforce.
• Excellent organizational skills with experience managing timelines, budgets, and resources for multiple projects.

Nice-to-haves

• Knowledge of HTML/CSS for customizing email templates.
• Background in a digital or e-commerce environment with an understanding of digital customer journey mapping.
• Experience or training in Diversity, Equity, and Inclusion (DE&I) best practices.

Benefits

• Hybrid work environment
• Full-time position
• Opportunities for professional development
• Collaborative workplace culture