Lifecycle Marketing Manager

$101,500 - $156,750/Yr

DocuSign - San Francisco, CA

Full-time - Senior

Remote - San Francisco, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Lifecycle Marketing Manager at DocuSign is responsible for developing, implementing, and optimizing marketing campaigns across multiple channels to enhance customer engagement, drive pipeline growth, and increase revenue. This role involves collaboration with various teams to align marketing strategies with business objectives, particularly focusing on product-led growth initiatives. The ideal candidate will leverage data-driven insights to nurture leads and optimize the customer journey in a B2B SaaS environment.

Responsibilities

• Build and implement expansion campaigns to drive engagement, demand and meet business objectives and aggressive growth targets
• Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion
• Partner closely with the product and growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts and accelerate sales cycle
• Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs

Requirements

• 5+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business
• Experience with strategizing and implementing multi-channel marketing campaigns using best practices and building scalable campaigns that deliver results
• Experience working in a Product-Led Growth model
• Experience driving insights and trends from data
• Experience in creating email campaigns, including developing targeted messaging and optimizing content and assets for engagement
• Bachelor's degree in marketing, business, or related field

Nice-to-haves

• Highly analytical and dedicated to data-driven insights
• Strong project management skills and attention to detail
• Ability to think strategically and effectively to drive programs from inception to execution to analysis
• Dynamic, highly motivated, organized, self-starter
• Excellent written and verbal communication skills
• Demonstrated experience implementing and optimizing Product-Led Growth strategies in a B2B environment
• Understanding of customer segmentation, targeting, lead and demand nurturing strategies
• Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ
• Knowledge of user experience (UX) best practices and ability to create engaging in-product communications (PQL)
• Experience with ABM and analytics tools

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Paid time off