Lifecycle Marketing Operations Manager

About the position

As a Lifecycle Marketing Operations Manager, you will hold a critical leadership role in shaping the entire user engagement strategy and execution. With broad ownership across multiple engagement channels, you will drive user interactions that are personalized, data-driven, and impactful. You will collaborate with teams across Growth, Data Science, MarketOps, and other business units to ideate, design, and execute sophisticated user engagement campaigns across media such as push notifications, in-app banners, in-app messaging, and surveys. These campaigns will require technical expertise, a deep understanding of the technical inner workings and limitations of engagement tooling, advanced statistical analysis, and a constant drive to innovate.

Responsibilities

• Lead User Outreach Campaigns by partnering with cross-functional leaders to develop and execute complex user engagement strategies informed by data and insights into user behavior.
• Drive Technical Execution by owning and optimizing user engagement tooling to create scalable campaigns that adapt to changing requirements.
• Strategic Experimentation by designing and conducting high-rigor A/B tests, owning the end-to-end experimentation process, and synthesizing results to inform broader company strategy.
• Build Scalable Process by creating and refining processes that enable global user engagement campaigns to evolve and adapt as the business and technical landscape changes.

Requirements

• 5+ years of experience in high-growth, fast-paced environments, with a track record of success in user engagement, product operations, or growth roles.
• Extensive experience with tools such as Braze, Posthog, Firebase, and Sendgrid.
• Comfort with SQL to analyze and act on data autonomously.

Nice-to-haves

• Natural leader who can think both strategically and tactically.
• Ability to thrive in a global, cross-cultural environment, working seamlessly with diverse teams across multiple regions.
• Innovative thinker with the ability to solve unconventional problems with creative solutions.
• Data-driven analyst who bases decisions on data and can navigate complex datasets.

Benefits

• Healthcare
• Dental
• Vision
• 401(k) plan and match
• Life insurance
• Flexible time off
• Commuter benefits
• Professional development stipend
• Competitive long term incentive package